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Lidl Nederland Backyard Mini's - loyalty campaign Product design, retouching, prototyping, proofing & quality control After the success of their Farm animals plush collection, Lidl wanted another campaign that could emulate a similar or even better outcome. The result became a collection of 10 plush backyard animals with treehouse as construction kit. You get a free plush with every 18 stamps and 1 free stamp for every €10.- you spend. Lidl is a multinational supermarket chain that operates in various countries around the world. Known for its focus on offering high-quality products at affordable prices, Lidl has become a popular choice for many consumers. The company offers a wide range of groceries, including fresh produce, meat, dairy products, pantry staples, and household items. Lidl also features a selection of non-food items, such as clothing, electronics, and home goods, providing customers with a convenient one-stop shopping experience. One of Lidl's key strategies is to source products directly from suppliers, allowing them to maintain control over quality and offer competitive prices. The company often introduces weekly specials and promotions, providing customers with additional savings and value. Lidl is committed to sustainability and has implemented various initiatives to reduce waste, promote responsible sourcing, and support local communities. Getting excited? No matter what kind of project you have in mind, I'm confident we can turn it into something that you'll be proud of and fits all your needs. So, let's go on this design journey and create something amazing and fun! Get in touch to see what I can do for you! → NEXT PROJECT BACK TO ALL PROJECTS

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Personal Project "Ik Wil Ook!" - picture book Illustration, storytelling, logo design, visual Design, typesetting, digital design Lucy’s father has a huge collection with all kinds of things on display. When she asks where he got those, her father tells her it's everything that has "emotional value." Lucy doesn't really know what her father means, but wants them too and decides to search for things that envoke certain emotions for her. Follow Lucy on this exciting, colourful, and fantasitcal journey in search for emotional value, expression and a huge collection! One of the most complex things children learn to develop is expressing their emotions and how to communicate those feelings. But what about attaching your feelings and emotions to tangible objects? Most of us have items that have sentimental value, things we don't ever want to throw away and collections we've gathered through the years, and are proud to display in our homes for all to see. "Ik wil ook! (een grote verzameling)" – translated in English: "I want that too! (a big collection)" – explores the depth and process of children's emotions in an easy to understand concept, while keeping it lighthearted and fun to discover! Let your child collect objects that are attached to emotions like anger, disgust, sadness, nostalgia, joy, and so many more together with Lucy! Getting excited? No matter what kind of project you have in mind, I'm confident we can turn it into something that you'll be proud of and fits all your needs. So, let's go on this design journey and create something amazing and fun! Get in touch to see what I can do for you! → NEXT PROJECT BACK TO ALL PROJECTS

Bol.com Bol.com - play Book Graphic design, desktop publishing, retouching, Bol.com, the largest online retailer in the Benelux, has revolutionized the way people shop for a diverse range of products. With its extensive selection, user-friendly interface, and exceptional customer service, Bol.com has become a household name in the Dutch e-commerce industry. One of Bol.com's key strengths lies in its unparalleled convenience and vast product assortment. Whether you're looking for books, electronics, home appliances, fashion, or even groceries, Bol.com has it all. With a few clicks, customers can explore an extensive catalog containing millions of items, ensuring that they can find exactly what they need. The Bol play book was brought to life to bring children the ultimate gift experience leading up to Sint-Niklaas. In a time where online shopping has become the norm, a paper book might come as a surprise. This was done after great consideration, since the book is aimed at a younger audience. The playbook combines offline and online design — like QR codes to scan products — which allows for a seamless transition from paper to their website, especially since prices vary from day to day and younger children might not understand the concept of pricing. Children can cut out any article they see and make their own personal collection for Sint-Niklaas or Christmas. The addition of the poster makes this a fun and interactive way to make a wishlist and is more than just a catalogue to browse through. My main tasks while working on the Speelgoedboek editions 2020 and 2021 were layout/editiorial design, collaborate and coordinate with others to ensure a coherent design, assisting with art direction by checking the pages and adhering to the brand guidelines, retouching of articles and photographs, and adding/tweaking illustrations. Getting excited? No matter what kind of project you have in mind, I'm confident we can turn it into something that you'll be proud of and fits all your needs. So, let's go on this design journey and create something amazing and fun! Get in touch to see what I can do for you! → NEXT PROJECT BACK TO ALL PROJECTS

Sorry! The bees are unable to find the page you're looking for! Maybe try the homepage ?

Sorry! The bees are unable to find the page you're looking for! Maybe try the homepage ?

Sorry! The bees are unable to find the page you're looking for! Maybe try the homepage ?

Sorry! The bees are unable to find the page you're looking for! Maybe try the homepage ?

Sorry! The bees are unable to find the page you're looking for! Maybe try the homepage ?

NDSM Werf Uncomfortable Art Biennale Amsterdam - corporate Identity Graphic design, web design, identity design, visual design Our relationship with discomfort as humans is influenced by many factors. Our culture and upbringing, our personal history, our health and our personality all contribute to the way and how often we feel discomfort. Being uncomfortable is not inherently bad, as it has helped us survive through the ages. Despite that, it’s a feeling people would rather not experience at all. The Uncomfortable Art Biennale Amsterdam (UABA) is an exposition that embraces discomfort and gives artists who explore this topic a platform to share their work, put on display in the NDSM Loods, a well known cultural centre in Amsterdam where many creatives come together. The themes of the exposition are often taboo and rarely spoken about topics like the female body, sex, social anxiety, climate impact, artificial intelligence, impactful historical events and more . The exposition’s aim is to make these topics less taboo, allow for a safe space for people to think and talk about uncomfortable topics, and to ensure discomfort will never be censored and forgotten, for it is a valuable aspect of human survival. Being uncomfortable is a dynamic and subjective feeling. The corporate identity needed to reflect this in its design as well. The logo is dynamic by changing the tracking and kerning. Kerning and tracking – when spaced far or very close apart – is sometimes perceived as uncomfortable. Thanks to its dynamic range, the logo is therefore applicable on practically anything. The UABA uses visuals from the exposition for their promotional material to strengthen the impact of their message. Tickets are sold on their website and at the door.

Maxeda DIY Group Praxis Graphic design, layout design, desktop publishing, retouching, proofing & quality control Praxis Nederland is a company that operates in the home improvement retail industry. They offer a wide range of products and services to help customers with their DIY projects and home renovations. Praxis Nederland is known for its extensive selection of tools, building materials, paint, flooring, and other home improvement essentials. In addition, they also provide expert advice and assistance to customers, ensuring they have the necessary knowledge and resources to successfully complete their projects. With a focus on customer satisfaction and quality products, Praxis Nederland aims to be a trusted partner for all home improvement needs.

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Melsiefera Studio Brand design ​

Hengelsport Willem Huisstijl design ​

NDSM Werf Uncomfortable Art Biennale Amsterdam - corporate Identity Graphic design, web design, identity design, visual design Our relationship with discomfort as humans is influenced by many factors. Our culture and upbringing, our personal history, our health and our personality all contribute to the way and how often we feel discomfort. Being uncomfortable is not inherently bad, as it has helped us survive through the ages. Despite that, it’s a feeling people would rather not experience at all. The Uncomfortable Art Biennale Amsterdam (UABA) is an exposition that embraces discomfort and gives artists who explore this topic a platform to share their work, put on display in the NDSM Loods, a well known cultural centre in Amsterdam where many creatives come together. The themes of the exposition are often taboo and rarely spoken about topics like the female body, sex, social anxiety, climate impact, artificial intelligence, impactful historical events and more . The exposition’s aim is to make these topics less taboo, allow for a safe space for people to think and talk about uncomfortable topics, and to ensure discomfort will never be censored and forgotten, for it is a valuable aspect of human survival. Being uncomfortable is a dynamic and subjective feeling. The corporate identity needed to reflect this in its design as well. The logo is dynamic by changing the tracking and kerning. Kerning and tracking – when spaced far or very close apart – is sometimes perceived as uncomfortable. Thanks to its dynamic range, the logo is therefore applicable on practically anything. The UABA uses visuals from the exposition for their promotional material to strengthen the impact of their message. Tickets are sold on their website and at the door.

Bol.com Bol.com - play Book Graphic design, desktop publishing, retouching, Bol.com, the largest online retailer in the Benelux, has revolutionized the way people shop for a diverse range of products. With its extensive selection, user-friendly interface, and exceptional customer service, Bol.com has become a household name in the Dutch e-commerce industry. One of Bol.com's key strengths lies in its unparalleled convenience and vast product assortment. Whether you're looking for books, electronics, home appliances, fashion, or even groceries, Bol.com has it all. With a few clicks, customers can explore an extensive catalog containing millions of items, ensuring that they can find exactly what they need. The Bol play book was brought to life to bring children the ultimate gift experience leading up to Sint-Niklaas. In a time where online shopping has become the norm, a paper book might come as a surprise. This was done after great consideration, since the book is aimed at a younger audience. The playbook combines offline and online design — like QR codes to scan products — which allows for a seamless transition from paper to their website, especially since prices vary from day to day and younger children might not understand the concept of pricing. Children can cut out any article they see and make their own personal collection for Sint-Niklaas or Christmas. The addition of the poster makes this a fun and interactive way to make a wishlist and is more than just a catalogue to browse through. My main tasks while working on the Speelgoedboek editions 2020 and 2021 were layout/editiorial design, collaborate and coordinate with others to ensure a coherent design, assisting with art direction by checking the pages and adhering to the brand guidelines, retouching of articles and photographs, and adding/tweaking illustrations.

Lidl Nederland Backyard Mini's - loyalty campaign Product design, retouching, prototyping, proofing & quality control After the success of their Farm animals plush collection, Lidl wanted another campaign that could emulate a similar or even better outcome. The result became a collection of 10 plush backyard animals with treehouse as construction kit. You get a free plush with every 18 stamps and 1 free stamp for every €10.- you spend. Lidl is a multinational supermarket chain that operates in various countries around the world. Known for its focus on offering high-quality products at affordable prices, Lidl has become a popular choice for many consumers. The company offers a wide range of groceries, including fresh produce, meat, dairy products, pantry staples, and household items. Lidl also features a selection of non-food items, such as clothing, electronics, and home goods, providing customers with a convenient one-stop shopping experience. One of Lidl's key strategies is to source products directly from suppliers, allowing them to maintain control over quality and offer competitive prices. The company often introduces weekly specials and promotions, providing customers with additional savings and value. Lidl is committed to sustainability and has implemented various initiatives to reduce waste, promote responsible sourcing, and support local communities. NEXT PREVIOUS

KAV Autoverhuur Connectcar - private car sharing Graphic design, prototyping, (technical) desktop publishing, prepress preparation Carpooling and sharing cars is a concept that has been on the rise in the last decade and is only growing more in popularity. More people than ever are living a climate-conscious lifestyle or just don’t have access to cars where they live; especially in bigger cities with limited parking space, long commutes to work with public transport and the high costs of owning a car. This is why Conncectcar was brought to life. KAV autoverhuur is one of the leading car renting companies in the Netherlands, but they are mostly well known with professional (truck) drivers and moving companies. They lacked a more direct connection with private customers who could also benefit from their renting services, and Conncectcar became the solution to that problem. Connectcar exclusively uses the Smart ForFour model as their car of choice because of its compact size. To make the concept as affordable and convenient as possible, the cars are positioned at different locations all over the city, so there’s always done close by home. The only requirement to get access to their cars is a registration through their app, and you’re off to go! After you’re done, you can park the car in the designated parking space of your choice and leave it there. It was important to design the cars with high visibility in mind, while at the same time showing potential customers the ease of using their services without using too many words. A basic principle of designing cars is limiting the amount of text, because the vehicle is a “moving” form of promotional material, so it’s highly difficult to read a lot of information in a short amount of time. The final result is a design that encapsulates both the high visibility and clear communication of the concept, quickly showing customers the ease of private car sharing through Connectcar !

Maxeda DIY Group Praxis Graphic design, layout design, desktop publishing, retouching, proofing & quality control Praxis Nederland is a company that operates in the home improvement retail industry. They offer a wide range of products and services to help customers with their DIY projects and home renovations. Praxis Nederland is known for its extensive selection of tools, building materials, paint, flooring, and other home improvement essentials. In addition, they also provide expert advice and assistance to customers, ensuring they have the necessary knowledge and resources to successfully complete their projects. With a focus on customer satisfaction and quality products, Praxis Nederland aims to be a trusted partner for all home improvement needs.

DPG Media Sanoma - Advertorials Graphic design, banner design, editorial design, desktop publishing, making print ready files, prepress preparation