As a household name for over 30 years, there’s no angler in Amsterdam  where the name Hengelsport Willem doesn’t ring a bell. Geared with an  ocean of expertise to make fishing accessible to everyone, at  Hengelsport Willem you can be sure you’ll get the right tools for your  fishing trips. No matter your budget or experience level.

The store still had its original visual identity since the opening in 1992, which meant it was time for a new look and a new way to communicate with potential customers. Since Hengelsport Willem is the only fishing store in Amsterdam, it is popular with locals and tourists alike. Having a clean, modern and simple way of communicating is essential. In addition to giving the existing store a new look, the website and socials were heavily expanded upon as well. These now function as a place to get more information, contact information, quick answers and providing customers with updates.