Bol.com, the largest online retailer in the Benelux, has revolutionized the way people shop for a diverse range of products. With its extensive selection, user-friendly interface, and exceptional customer service, Bol.com has become a household name in the Dutch e-commerce industry. 

One of Bol.com's key strengths lies in its unparalleled convenience and vast product assortment. Whether you're looking for books, electronics, home appliances, fashion, or even groceries, Bol.com has it all. With a few clicks, customers can explore an extensive catalog containing millions of items, ensuring that they can find exactly what they need.

The Bol play book was brought to life to bring children the ultimate gift experience leading up to Sint-Niklaas. In a time where online shopping has become the norm, a paper book might come as a surprise. This was done after great consideration, since the book is aimed at a younger audience. 

The playbook combines offline and online design — like QR codes to scan products — which allows for a seamless transition from paper to their website, especially since prices vary from day to day and younger children might not understand the concept of pricing. Children can cut out any article they see and make their own personal collection for Sint-Niklaas or Christmas. The addition of the poster makes this a fun and interactive way to make a wishlist and is more than just a catalogue to browse through. 

My main tasks while working on the Speelgoedboek editions 2020 and 2021 were layout/editiorial design, collaborate and coordinate with others to ensure a coherent design, assisting with art direction by checking the pages and adhering to the brand guidelines, retouching of articles and photographs, and adding/tweaking illustrations.